Today’s opening of the two Harrah’s sportsbooks marks the culmination of a long and circuitous road for the EBCI in bringing legal sports betting to North Carolina. Principal chief of the EBCI Richard Sneed said: “We are excited to offer legal sports betting at The Book, and just in time for March Madness.” Sportsbooks launch a cause for celebration We are excited to offer legal sports betting at The Book, and just in time for March Madness” The installation will include a 32-foot viewing screen, reclining chairs, four ticket-writer windows and five self-service wagering kiosks, along with a lounge reservable for private viewing. The Book at Harrah’s Cherokee Valley River Casino & Hotel in Murphy is a smaller-scale version of its sister wagering facility in Cherokee. North Carolina bettors can avail themselves of seven ticket-writer windows and ten self-service betting kiosks, with three exclusive ‘Fan Caves’ also available for private groups upon reservation. Proud to house North Carolina’s first sports betting venues”īrooks Robinson, regional senior vice president and general manager of Harrah’s Cherokee Casinos, said the company “was proud to house North Carolina’s first sports betting venues.” Scene set for NC bettorsĪccording to an official press release, The Book at Harrah’s Cherokee Casino Resort will feature a 90-foot wide big screen, along with a reclining-chair viewing area and a raised VIP seating zone. The Book results from a three-way partnership between the EBCI, Caesars Entertainment, and William Hill. Harrah’s Cherokee Casino Resort and its sister resort in Murphy are both owned by the Cherokees and operated by Caesars Entertainment. We are pleased to announce that The Book, North Carolina’s first and premiere sports betting venue, will open two locations to the public immediately following a ribbon-cutting ceremony at 10 am on Thursday, March 18.įull Statement: /8CHgQActRp- Harrah's Cherokee March 17, 2021

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